Innovative Hospitality Marketing For Next Level Results

We're That Agency.

What matters to you, matters to us. Which is why defining brands to create meaningful, measurable interactions is at the heart of everything we do. Getting you noticed in a crowded marketplace? We do that. Exponentially growing your revenue? Definitely. Making it all look easy while having fun, too? Yeah, we are absolutely that agency.

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A Legacy Of Success

Since 1997, we’ve represented hundreds of local and national hospitality clientele. And while we’re not the boasting type, our ability to develop and maintain relationships as a result of delivering superior results for our clients—some spanning 25+ years—is something we’re definitely proud of.

An Innovative Approach

Brand Definition | Experience Design | Marketing Influence Amplification

We believe thoughtfully designed customer experiences informed by a well-defined brand create more powerful moments worth remembering and sharing. In conjunction with our in-depth knowledge of consumer behavior, this innovative methodology drives every decision we make and every dollar we spend on your behalf, ensuring creative campaigns and experiences that amplify results across a laser-targeted spectrum of diverse marketing channels that deliver maximum ROI.

Scaleable Offerings To Exceed Your Goals

We’re committed to not only meeting your expectations, but rising so far beyond them you can’t imagine marketing life without us. We accomplish this by serving as a true thinking partner—one who works hand-in-hand with you. From new websites to fully-integrated, strategic advertising campaigns, we take a holistic approach—focusing on each assignment while constantly identifying potential solutions in other areas for optimal growth. Our primary services include:

Brand Definition


  • Research
  • Strategy
  • Consumer Definition
  • Identity Development

Experience Design


  • User Experience
  • Website Design
  • Service Design
  • Service Mapping
  • Mobile Applications
  • Physical Experiences

Amplify Influence


  • Integrated Campaigns
  • Social Media
  • Content Creation
  • Search Engine Marketing (SEM)
  • Media Planning
  • Analytics
  • Strategic Communications

Don’t ask us to pick a favorite though, because we are passionate about everything we do. Whether we’re developing an overarching marketing campaign that includes brand development and a combination of traditional and non-traditional marketing methods or integrating a single offering into a broader, existing strategy, we have the experience and capabilities to work with you to crush your goals.

While we advocate a fully-integrated marketing approach for maximum results, we also create and execute individual projects based on client needs, including: media planning/buying (broadcast, radio, out-of-home, transit, digital/online, print), direct marketing, content development, event marketing/public outreach, digital development (website, email marketing, microsites, mobile-friendly), search engine marketing, social media management, market research, customer segmentation and analytics and measurement.

Ready To Get Started?

When Results Matter.

We’re That Agency.

The Phoenician Resort / The Phoenician Spa

For 25 years, Commit has been entrusted to act as a brand steward for what many consider to be the crown jewel of Arizona, including going through a brand process to reposition and relaunch the luxury property following an extensive renovation – resulting in superior ADR, RevPAR as well as the number one position in its competitive set.

Following its multi-million dollar renovation, we also developed a new brand identity, including in-depth research, design work, content creation, new photography, a comprehensive marketing launch strategy and an overall experience focused on guiding individuals through a truly personalized journey toward wellness for The Phoenician Spa – leading to the attainment of the coveted Forbes Five Diamond award.


Ojai Valley Inn & Spa

Celebrating Celebrity. Ninety minutes north of Los Angeles, this 5-star luxury resort had lost its luster compared to the newer and more glamorous hotels of downtown LA. Extensive research and brand development led to the “find yourself here” campaign featuring a new website, branding campaign, digital creative, print, brochure collateral and :30 broadcast television commercials. Ojai Valley Inn & Spa is now annually recognized as a “Top 5 Luxury Resort” in California.


Magnolia Hotels

A boutique hotel chain with six properties in five distinct markets across the country, Magnolia Hotels partnered with Commit to elevate their brand identity. Leveraging the uniqueness of each property while preserving the local personalities, we also designed an experience platform, including an easy-to-navigate website, that seamlessly blends into each location for a cohesive story that guests can see, feel and interact with—creating unforgettable moments Magnolia guests can’t wait to share.

In the first seven months, organic traffic increased 12%, new users increased by 24% and revenue grew by more than 27%. Magnolia also realized an 81% increase in social traffic to the website, more than 29,000 new followers across Facebook, Twitter and Instagram, a 780% increase in engagement and more than 17.5 million impressions.


Salamander Hotels & Resorts

Welcome to Sheila’s vision. Her extraordinary story notwithstanding, Salamander Hotels & Resorts CEO Sheila C. Johnson has infused her own sense of luxury into every one of her seven properties. Commit’s Vice President of Hospitality, Greg Starmack, capitalized on this philosophy as the brand steward to this remarkable collection of hotels and resorts, creating the award-winning “Now this is luxury” campaign in 2015.


Skytop Lodge

Located in the heart of the Pocono Mountains on 5,500 acres, Skytop is the region’s premier family resort and conference center. In support of repositioning the resort as part of its multi-million dollar renovation, Commit Agency began by defining a new brand that has been used to guide all interactions and experiences across every customer touchpoint, including a new website, arrival materials, signage, in-room amenities, collateral and all marketing communications.

“It’s In Our Nature” is the tagline that has become the catalyst to drive exceptional service and experiences that can only be had at Skytop. Over the years, Commit Agency has also rebranded/relaunched the property’s restaurants and Adventure Center through logo development, menu design and more.


Turtle Bay Resort

Rebranding a Hawaiian icon. Turtle Bay Resort is the only destination resort of its kind on the North Shore of Oahu. An international advertising and marketing campaign, “Oahu’s Fabled North Shore,” was launched that leveraged the pillars of the Hawaiian North Shore culture and developed a visual and graphic language that merged this story with the leisure aspects of a world-class hotel.


A Team Committed To Your Success

Collaborative and forward-thinking, Commit’s braintrust includes 30 of the industry’s top account service, branding, research, strategy, content, creative, data analytics, experience design, media (digital, traditional and social) and web development professionals.

Our core strategy team of highly experienced professionals have extensive backgrounds in both agency and client-side marketing, advertising and communications. Together, we share responsibility for all strategic direction and final output as a result of all work to be created, performed and executed. Learn more about us below!

David Ralls

President & Co-Founder

David Ralls

President & Co-Founder


Top Strength:
Maximizer

Welcome to Commit Agency! We appreciate your visit. It is hard to believe that we started the agency 20 years ago already and there is no question that every day has been filled with a different adventure (or ten). “Evolve or die” is the mantra that drives us. And it is a good thing because when we started our agency email was new, social media didn’t exist and Google was just a word babies said while slurring.

I am a numbers guy that has strategic vision to see opportunity for our clients. Opportunity that grows their business. It is the thing that drives me…finding the why for our clients to make a meaningful difference in their business makes me proud of our work, our team and our agency. We don’t settle for just ok and we constantly watch our client’s back. This philosophy has allowed me to build many friends in this business that were clients first. It really is those relationships built on trust with great people that make this business rewarding and fulfilling.

When not running the agency, I am spending time with my wife Deborah and two sons and a significant amount of my spare time is spent supporting charity boards including the Chandler Compadres and Phoenix Boys & Girls Clubs of Metro Phoenix. I have been recognized by the ASU Spirit of Enterprise Center with the Monster Entrepreneurial Award and was named one of America’s top 25 Most Influential Minds in the Hospitality Industry by HSMAI, the Hospitality, Sales and Marketing Association International and was recognized by Phoenix Business Journal 40 under 40. I am blessed to have been afforded the opportunity to get my MBA from Arizona State University’s W.P. Carey School of Business.

My client industry experience includes healthcare, hospitality, home building, retail, government, and nonprofit. Brands I have worked on include Destination, CIGNA, The Phoenician, Canyon Suites, Luxury Collection, Maracay Homes, Health Net, Hershey Entertainment & Resorts, Camelot Homes, Harrah’s Ak-Chin, Paddy O’ Furniture, Shasta Pools, Magnolia Hotels, NextCare Urgent Care, Santé, State of Arizona Department of Health Services, Aetna, Forever Resorts and many others.

Greg Starmack

Vice President of Hospitality

Greg Starmack

Vice President of Hospitality


Top Strength:
Strategic

Greg is a 30-year veteran of the marketing industry, with a strong focus on travel and hospitality. Offering strategic brand development, award-winning creative and integrated communications services for international hotel and resort management firms, as well as individual boutique properties, Greg has become a standout in the industry.

With a track record as a passionate and influential thought professional, Greg offers deep expertise in architecting marketing/brand strategies, leading to high market share and achieving bottom-line outcomes for his clients. As a graduate of San Diego State University and former principal of TSG Marketing, Greg is a business-minded leader who understands operations and builds processes that bring efficiency. He brings a wealth of expertise in anticipating trends, driving strategies to improve brand awareness and increase market share, establishing brand guidelines, and leading projects across multidisciplinary teams.

Lanny Ward

Creative Director

Lanny Ward

Creative Director


Top Strength:
Empathy

After having studied photography and graphic design in college, I began my career as a designer and illustrator for a local newspaper. I went on to work for/with some of the top ad agencies in the Southwest—building and leading various teams of writers, designers, developers, photographers and others toward the best work possible. What I love most is working with clients to discover or rediscover the heartbeat of their brand. Even as a child, I remember being compelled to take my toys apart to see how they worked. I believe this innate curiosity has shaped who I am today. I love getting to the bottom of things to better understand how it works (or not). This ultimately ends up showing us what direction to point the ship. When not in the office, I love spending my time with my wife and kids, writing/playing music, or riding my motorcycle—all the while trying to learn how to live in the moment.

Stephanie Pentelute

Vice President of Client Services

Stephanie Pentelute

Vice President of Client Services


Top Strength:
Achiever

If you ask anyone in my circle what they’d say about me, I think they’d say I like to think big.

Big ideas are what come naturally to me after more than 20 years of account management experience, primarily in the casino, hospitality, automotive and quick-service / fast-casual restaurant industries.

Over the years, I’ve been proud of my ability to create and cultivate high-performance teams with a personal focus on developing long-lasting client relationships and loyalty.

When I’m able to turn off the switch for a bit and focus on non-work fun, I enjoy wine tasting (especially in central California), traveling, golfing (but not during the Arizona summers) and spending time with my husband and two teenage children.

Janelle Brannock

Senior Director of Strategy

Janelle Brannock

Senior Director of Strategy


Top Strength:
Input

As someone who wrote her first “book” at age 8 and dreamt up a fictional superhero called Banana Man who went on wild escapades every Christmas Eve (honestly, I don’t even know), I get to tell stories for a living. Real stories that matter…and aren’t about weird banana-yielding superheroes. How cool is that?!

With stints as a newspaper reporter, magazine editor and PR gal, my 25-year career has taken lots of twists and turns. Just like a good book, one might say. From covering grisly crime scenes as a police reporter to attending a presidential inaugural ball in our nation’s capital, my career path of finding and telling stories has taken me from Phoenix to Washington, D.C., and back again.

Today, I guide brand strategy at Commit—alongside an uber-talented group of creative geniuses. Along the way, I’ve been able to work on some amazing brands including McDonald’s, Pfizer, Make-A-Wish America, UnitedHealthcare, Nationwide Insurance and the U.S. Department of the Treasury.

In my downtime, you can find me curled up with a good book (shocking, I know), hanging out with my kids or enjoying a leisurely brunch with my better half.

Carrie Kapp

Director of Media & Production

Carrie Kapp

Director of Media & Production


Top Strength:
Analytical

With more than 15 years of marketing and advertising experience, mama bear-in-residence, mercenary contract negotiator and client advocate, I oversee Commit’s account services team to keep projects on track, on budget and moving through the system to ensure client satisfaction. I also work with the media team to ensure analytics are always utilized to provide maximum return on investments. My hospitality expertise has been utilized for clients such as Two Roads Hospitality, Hershey Entertainment & Resorts, Bedford Springs Resort and Costa d’Este. An avid DIYer, I have been known to spend my off-time remodeling bathrooms and even building a swimming pool when not running my daughter to dance class or off-roading with my husband.

Justin Lee

Director of Social Media & Content Strategy

Justin Lee

Director of Social Media & Content Strategy


Top Strength:
Strategic

Food, travel, writing, design, social media—my life splashed across a six inch bumper sticker would likely include a few of these words.

From senior publicist to account executive, in-house hospitality marketing leader to freelance creative consultant, I’ve been fortunate to live a life full of experiences that have allowed me to arrive at where I am today here at Commit. A writer to the core, I’ve also been fortunate enough to have my byline appear in outlets like Phoenix Magazine—where I enjoyed the unique pleasure of being the publication’s dining critic, 2014 to 2015—to Phoenix Home & Garden Magazine, Modern Luxury Scottsdale, Java Magazine, and many others.

As Commit’s Director of Social Media and Content Strategy, my job is to set the tone and strategy for my department. From the content we develop and manage for our clients, to the data we analyze and build upon, I benefit from the best of both worlds—not only do I get to work in a field that distills everything I love, but I also get to lead an incredible team of creatives, enthusiasts and data wonks, constantly looking for new ways to learn and grow.

Born and raised in Phoenix, with a brief detour in New York City and extensive travels in between, in my free time you can track me bouncing around town with friends on a never-ending adventure to find the best food (and cocktails), traveling to fun and far off new places, cooking at home, and or frankly, recharging at home in my sweats with DoorDash at the ready. (Don’t repeat that last part.)

Meredith Schrom

Digital Director

Meredith Schrom

Digital Director


Top Strength:
Empathy

Starting my career in account management, I live and breathe client support and am passionate about helping Commit’s clients execute against the goals of their campaigns. I’ve since transitioned to the dark side digital department where I’m involved in all stages of digital projects and campaigns from initial market research, trend and competitive analysis to plan execution, campaign management, testing, optimization and – my personal favorite – reporting!

Call me a nerd, but I love numbers as much as Count von Count from Sesame Street, AH! AH! AH! I’m not afraid to roll up my sleeves to analyze the performance of social, programmatic, organic and paid search campaigns to see which tactics are performing best for each audience. Once I’ve teased out the campaign insights, I communicate them to our team and our clients in a meaningful way by telling stories through data. Basically my job is one-third psychology, one-third data analysis, and one-third storytelling. Told you I loved numbers!

As our resident Commit Coloradan, you can find me exploring my new home in Fort Collins hiking, biking, touring breweries, and enjoying the rarely-above-90-degree weather. My Phoenix-based coworkers love me.

We Understand Hospitality

Our reputation for successfully elevating hospitality brands’ marketing efforts is something we take great pride in. Over the past 25 years, we’ve had the pleasure of delivering memorable and award-winning work for a multitude of destination clients across the country—from luxury resorts and stylish city hotels to historic lodges—not to mention our partnerships with both independent and global hotel management groups of all sizes.

This versatility allows us to bring the best strategies and solutions to your project, blending cross-industry trends and intelligence to develop distinct experiences that consumers remember and share. And that’s what it all comes down to. You need an agency with the deep wellspring of knowledge necessary to create consumer interactions that get noticed… because when you hit that sweet spot, exponential increases in growth, rates and RevPAR follow.

We’re That Agency.

Hospitality Clients

Commit Agency Can Help Your Business Thrive

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